Why Relevance Is Key to Marketing Success
Marketing or adverts are annoying if someone is trying to sell something to someone who has no need for that product or service. People hate marketing and ads that aren’t relevant to them.
But I’m sure you’ve had the experience where you were looking for something, and then you came across an advert or a person who just had the very thing you were looking for.
Does this not feel like a synchronicity arranged by the universe? It’s great when that happens.
Things fall into place and come to you when you need them.
The thing is if what you are offering is relevant to someone, then your marketing will be well received.
So you need to make sure that your marketing is relevant to your target audience.
And you can make sure that you offer is relevant to your people when you truly know them. You know their needs, desires and challenges. You know what keeps them up at night and you know what makes their heart sing. You really understand them. Perhaps you’ve been in a similar situation than them. You truly care for them and want to help them. And most importantly, you know that you can help them. When you can offer the solution to their problems, then they’ll be paying attention to your marketing.
The better you know them, the more relevant your marketing can be.
So put yourself into the shoes of your ideal client. And when writing an advert, a blog post, an email or any other communication with your people, you need to consider whether what you are sharing is relevant to them.
So consider the following questions:
How does this article that I am writing relate to my people?
What value do I bring to my readers with this blog post?
How does this email help my readers solve a problem?
What’s in it for them?
Only if your article or message is relevant to your target audience, will they read it.
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