What You Need to Know to Create an Irresistible Lead Magnet
So once you get visitors to your website what you want to have happen next is to stay in touch with those visitors.
And to do this, you need to find a way for these prospective clients to join your mailing list.
Having a sign-up button for your mailing list is an absolute MUST-HAVE on a website. You have put a lot of effort into creating your website and getting it visible on the web. Now don’t let these efforts go to waste by not offering the next step to visitors.
Nowadays, people are overwhelmed and inundated with free information. Lead magnets with valuable information on any topic are available in abundance.
Fewer visitors are happy to part with their email addresses. So, for someone to do so, you must have something of great value to offer.
So here is what makes a lead magnet irresistible:
1. It must be the answer to your clients most pressing concern
Prospective clients are looking for help. They have issues that they want to have resolved. Your lead magnet must be the answer to your ideal client’s biggest problem. Share freely!
2. It must give the reader immediate help
The lead magnet needs to help the reader immediately. Create a freebie that offers a suggestion they can implement immediately and will make a difference in their lives.
3. It must be attractive
Not only the content must be attractive, but it also needs to look attractive. It needs to look professional. If you aren’t a designer, then get some help with this. Keep also in mind, that the typical pdf download might not be the most attractive freebie for your prospective client. Some audiences prefer videos, others like simple checklists or quizzes.
4. It must be easy to consume
Don’t think that the bigger your lead magnet, the better. People have limited time. They want something easy to consume. A whole 96-page eBook might have been a good lead magnet years ago, but today this is simply not the case.
If you follow these tips, then you’ll be able to create a lead magnet that is irresistible to your target audience.
Would you like some help with your website?
I design websites for coaches and therapists. Find out more about my website design services here.