Marketing for Coaches - How to Attract More Clients
"When you speak to everyone, you speak to no one."
~ Meredith Hill
A lot of coaches set up their coaching practice without any idea of how to get clients. What often is not taught in coaching school is how to build and market a coaching practice.
So the big question is “How do I get coaching clients?”
Getting clients is the most important element of succeeding with your coaching dream. If you don’t have clients, then you don’t have a coaching practice.
No matter whether you are a life coach, an executive coach, a relationship coach, a dating coach or a coach in another niche, the following points are important to think about when promoting your coaching practice.
Make sure you have a solid business foundation before doing any marketing
Many coaches jump straight to promoting their coaching business without having their business foundation in place. So before investing money in marketing, there is some ground work you need to do. You need to set up a solid foundation, or you might just be wasting your marketing efforts and money.
So before you jump to marketing make sure you have the following in place:
Your mindset: you have a business
Yes, I know. You love coaching, and you probably enjoy it so much that you would do it for free BUT your coaching practice is a business. It’s not a hobby, and it’s not a charity. You are offering a valuable service that you should get paid for. You wouldn’t expect your dentist to give you a free service. You pay every other professional and business. And so, you also need to get paid a professional fee for your services.
You follow your Business North Star
Your Business North Star is the guiding star for your business. It’s the compass for your business, informed by your personal purpose. It’s there to guide your way, to keep you on track and to show you where you need to go and what choices to make. You’ll know what’s aligned with your business and you – and what is not.
You know your target audience
You can’t do effective marketing unless you know who your ideal coaching clients are and what their specific needs and wants are. Often, coaches who are just starting out want to work with everyone. But this is not going to get you a full coaching practice. You need to choose a target audience - these are your people who you serve.
Become an expert in your field
Potential clients need to know, like and trust you. They will only consider hiring you as their coach if they believe that you are the person who can help them. You need to work towards becoming an expert in your niche. It’s an important aspect of building trust and credibility with your people. And be patient – becoming an expert in your field is not going to happen overnight.
You have a professional website
You need to come across as professional for potential clients to hire you. So make sure you that you have a professionally designed website, professional photographs, testimonials and social media profiles that represent you professionally. The key word that underlies everything here is: professional.
Understand the value of your coaching services
You need to know what return on investment clients get from your coaching services. This will help you to see that you provide huge value. And then you need to be able to communicate that value to your prospective clients and price your offerings at a rate that is compelling to your people.
Have an strategy in place to stay in touch with your people
Generally, people won’t make the decision to hire you the first time they hear about you and visit your website. People need to know, like and trust you before they will consider hiring you. And trust is built over time. And therefore, you need to keep in touch with your prospective clients. Having an email list and sending out regular emails that provide value is absolutely necessary.