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Marketing for Coaches - How to Attract More Clients

"When you speak to everyone, you speak to no one."

~ Meredith Hill

Marketing for Coaches - How to Attract More Clients

A lot of coaches set up their coaching practice without any idea of how to get clients. What often is not taught in coaching school is how to build and market a coaching practice.

So the big question is “How do I get coaching clients?”

Getting clients is the most important element of succeeding with your coaching dream. If you don’t have clients, then you don’t have a coaching practice.

No matter whether you are a life coach, an executive coach, a relationship coach, a dating coach or a coach in another niche, the following points are important to think about when promoting your coaching practice.

Make sure you have a solid Business Foundation before doing any marketing

Many coaches jump straight to promoting their coaching business without having their business foundation in place. So before investing money in marketing, there is some ground work you need to do. You need to set up a solid foundation, or you might just be wasting your marketing efforts and money.

So before you jump to marketing make sure you have the following in place:

Your mindset: You have a business

Yes, I know. You love coaching, and you probably enjoy it so much that you would do it for free BUT your coaching practice is a business. It’s not a hobby, and it’s not a charity. You are offering a valuable service that you should get paid for. You wouldn’t expect your dentist to give you a free service. You pay every other professional and business. And so, you also need to get paid a professional fee for your services.

Know your target market

You can’t do effective marketing unless you know who your ideal coaching clients are and what their specific needs and wants are. Often, coaches who are just starting out want to work with everyone. But this is not going to get you booked solid. You need to choose a target market - the specific group of people who you serve.

Establish yourself as an expert if your field

Potential clients need to know, like and trust you. They will only consider hiring you as their coach if they believe that you are the person who can help them. You need to work towards becoming a category authority. It’s an important aspect of building trust and credibility with your target market. And be patient – becoming an expert in your field is not going to happen overnight.

Have your standard credibility builders in place

You need to have established credibility with your potential clients to get hired. Make sure have the following basic things in place to appear professional and credible: professional email address, high-quality business cards, professionally designed website, professional photographs, testimonials and social media profiles that represent you professionally. The key word that underlies everything here is: professional.

Understand the value of your coaching services

You need to know what return on investment clients get from your coaching services. This will help you to see that you provide huge value. And then you need to be able to communicate that value to your prospective clients and price your offerings at a rate that is compelling to your ideal clients.

Have an effective keep-in-touch strategy in place

Generally, people won’t make the decision to hire you the first time they hear about you and visit your website. People need to know, like and trust you before they will consider hiring you. And trust is built over time. And therefore, you need to keep in touch with your prospective clients. Having an email list and sending out regular emails that provide value is absolutely necessary.

And when you have set up your Foundation, then you can begin to market your coaching practice.

In the Book Yourself Solid® system, we have three self-promotion strategies that are essential to getting booked solid. These marketing strategies are networking, direct outreach and referrals.

And then you can super-charge your marketing with one of the additional self-promotion strategies: speaking, writing or becoming an expert in web marketing.

Many coaches make the mistake when marketing their practice to do a little bit of everything. It’s much better to choose one and get really good at it.


Certain materials contained in this article may be the copyrighted works of Michael Port & Associates LLC. 


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Uta Demontis is licensed to teach the Book Yourself Solid® system, created by Michael Port, based on best-selling book, Book Yourself Solid®. Certain materials contained on this website may be the copyrighted works of Michael Port & Associates LLC. Neither Michael Port nor Michael Port & Associates LLC is an affiliate, sponsor, or partner of this website or the individual(s) who own and operate it. Book Yourself Solid® is a registered trademark of Michael Port & Associates LLC.