Marketing for Coaches: Eight Effective Self-Promotion Strategies
"Marketing is really just about sharing your passion"
~ Michael Hyatt
Do you want to get more coaching clients?
Setting up your coaching practice is an exciting venture. You became a coach because you’re driven to help others. You know how powerful and effective coaching is, and you are good at what you do.
So whether you are a life coach, relationship coach, executive coach or have specialised in another coaching niche, you are more than a coach. You are also an entrepreneur. You run a business.
And clients are the lifeblood of your business.
In order to get more coaching clients, people need to become aware of you and what you have to offer. And you do this through marketing.
So today, I want to share with you eight effective marketing strategies for coaches. Let’s get started!
Networking is a key marketing strategy for coaches. Networking is about nourishing existing relationships. It’s about connecting and sharing with others, and by doing so deepening relationships that are mutually beneficial.
In order to develop relationships, we need to be regularly in touch with the people in our network. So we think about how we can help others to be successful, how we can contribute and provide true value and how we can genuinely connect with others.
Relationships are the most valuable asset that we have in business and life. And speaking as a former relationship coach, relationships do not just happen. We need to nurture them, care for them, and value them.
2. Direct Outreach
In order to grow your network and make it stronger, you need add more people to your network. And you do this through direct outreach.
When considering who to contact, think about who are the most influential people that have access to your target market. And when reaching out, you need to come across as a considerate, relevant and thoughtful professional who has value to add to other people’s lives.
Remember that relationships are not built instantly. So take one step at the time and gradually build the connection. This marketing strategy is not a quick fix. It won’t get you coaching clients the next day, but it is a long-term marketing approach to growing your coaching practice.
Referrals create a snowball effect and will help you quickly fill your coaching practice. And it doesn’t cost you a penny. Getting referrals from past and present clients is the easiest and most effective way of getting new clients. Your happy clients tell their friends, family and colleagues about your coaching services and bring new clients to you.
Also remember to actively ask for referrals. For example, if you are a dating coach or relationship coach for singles, you could say something like: “I’m glad you enjoyed your session. If you’ve got friends who are single and you would be interested in helping out, why don’t you send them a quick email and copy me in. And then I set up a consultation and see whether I can help.”
4. Referral Partners
Referral partners are another way to get more clients for your coaching business.
Create a list of referral partners. Think about who also serves your target market but has a complementary or different service to you. So let’s say that you are a relationship coach for singles. Ask yourself who else works with the same target market? For example, sex coaches, photographers, dating event organisers, matchmakers, personal trainers and many more.
Then put together a list of five professionals and begin to send clients their way. It’s important you don’t ask for referrals first, but that you start the process. Eventually, the law of reciprocity will come into play, and you’ll have coaching clients sent your way, too.
5. Host a Free Regular Event
Host a free regular event that you invite prospective clients to. These events can be on-line or in person. It could be an interactive webinar, an educational in-person event or a social event.
For example, I hold a monthly interactive online session every first Wednesday of the month from 13:30 – 14:00. I speak about a marketing topic and then open up the space for questions and discussion.
Why does this strategy work so well? Because people get an experience of you and what it’s like to work with you. It has a very low barrier to entry (providing an email address) but they receive a great amount of value from the event.
6. Writing Articles
If you love writing than this is a great strategy for you. Publishing articles, eBooks and other material helps to position you as an expert. Articles published on your website are also an excellent way to improve your SEO and make you visible to your target market.
If you aren’t such a keen writer, then you can still use this strategy by getting some help from a copy writer.
One well-written article can be used many, many times. It’s most effective when your writing is published on other websites and shared by many. Have a few well-written pieces and bring this to new audiences rather than writing countless articles that are only read by the same audience.
Speaking is another powerful marketing strategy to reach prospective coaching clients. Speaking also quickly positions you as an expert in your field. You can hold your own events and / or speak at other people’s events.
Start with local, small events and as you are getting more experienced, approach larger organisations. Meetup.com, for example, is a great entry level speaking venue. Consider also setting up your own meet-up group. If you are a dating coach, for example, you could organise singles dating events as well as talks through meet-up.
When people have an experience of you, then you can build trust quickly. At the end of your talk, tell them about your coaching services and offer a freebie in exchange for their email address.
Holding webinars is an online platform for speaking. Setting up your own webinar is easy to do and the advantage is that you are in control of the whole process. Webinar are a great way to showcase your expertise, skills and coaching services.
As with face-to-face speaking gigs, you can approach organisations that reach your target market and offer holding a webinar for them.
And remember that the purpose of your webinars is lead generation so always end with a call to action. A very simple one. For example: “If you’d like to find out more about me, pick up a copy of my eBook “Your Roadmap to Getting Booked Solid”. You can get it from my website www.utademontis.co.uk.”
Certain materials contained in this article may be the copyrighted works of Michael Port & Associates LLC.
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