Keep It Simple
A lot of websites are unclear, difficult to navigate and offer an overwhelming amount of information. Visitors don’t stick around simply because it’s not easy to navigate.
If your website resembles a chaotic mess, then you’ll lose out on prospective clients.
Keep things simple.
Humans love simplicity. In fact, our brains are wired to love simplicity.
If things get a bit complicated, our brain begins to get tired. If fonts are difficult to read or if the copy is too complex, it’s difficult to process the information. And website visitors don’t have the patience trying to figure out what is being said on the site.
It needs to be clear and easy to understand.
Here are five tips to simplify your website:
1. Minimise clicks
I know I am stating the obvious, but the easier and quicker it is for people to find the information they are looking for on your site, the better. Don’t send visitors on a treasure hunt for your contact details!
You need to find out what the top things are that potential clients are looking for. Then make these pages easily accessible.
2. Feed your blog with information but keep the other web pages concise
I often see pages that are stuffed with information and go on forever. You are not writing a novel.
Keep your key pages concise. If you want to share information about your modality or the origin of the therapy or anything else that is related but not essential to know, write about it on your blog.
You can express yourself to your heart’s content on your blog. Write as much as you like in the blog posts.
3. Ask for as little information as needed on the contact form
If you can, just ask for the first name and email address. Make your contact forms easy to fill out. Don’t overcomplicate things.
4. Have a maximum of 7 menu items in your top menu bar
Keep your main menu (that’s at the top of your page) to a maximum of seven items. The reason for this is that the short-term memory can only hold seven items. Anything more, and we start to feel overwhelmed and can’t take in the information.
5. Keep your About page concise
Storytelling is powerful. But that doesn’t mean that you need to share your whole life story with your readers. Keep it short. Only share what’s relevant and which helps your readers to make a connection with you.
And if you want some help with your website, then get in touch.
Let's chat about your website!