How to Promote Your Practice (Without Compromising Your Integrity)
When it comes to promoting your coaching or therapy practice, you must choose strategies that suit your personality. Because if you don’t, you simply won’t follow through.
There are plenty of self-promotion strategies. There is something for everyone.
For example, there is:
Referrals from other professionals
Giving a talk
Hosting a meet-up event
Presenting a webinar
Posting on social media
Writing a blog
Writing articles for online magazines
Other social media ads
SEO (Search Engine Optimisation)
However, not everyone enjoys giving a talk, doing Facebook lives or posting photos on Instagram.
The good news is that you don’t have to!
There are plenty of ways to promote your practice that don’t involve you getting in front of the camera and doing endless Facebook lives.
In fact, I would not recommend you to use videos on social media unless you are comfortable with it and WANT to do it.
Think about how do you like to connect with people?
Are you a group person? Are you better one-to-one? Are you great at expressing yourself in writing?
Or perhaps you want to get some help with writing a Google ad and promote your practice in that way.
There are plenty of ways to promote your coaching or therapy practice. Choose those ways that suit your personality.
If you do that, then you’ll follow through with going out there and speaking about your offering.
If you are trying to do any form of self-promotion that runs against your personality, then it’s likely that you won’t stick with it.
Therapists and coaches have been around for much longer than social media. People used to get clients without the use of social media (and they still do).
So, think about what works for you and then use that channel to promote your practice.
And if you feel you are still stuck, maybe you want to consider a Laser Coaching session.
Let’s chat about how I can help grow your business and create a successful practice.