How to Choose Your Target Audience
I’ve been talking about why it’s important to focus on a target audience.
Today, I’d like to share with you how you choose one.
There are five pillars to choosing a target audience:
You like working with them
You know where you can connect with them
They need what you offer
They are part of a community
The audience is large enough and they can pay you
Let’s look at these a little bit more in detail:
1. You like working with them
It’s important that you enjoy working with your clients, don’t you agree?
Perhaps you're interested in the specific issue that your target audience presents. Or maybe it is a particular type of person who you enjoy working with.
For example, you are a yoga teacher and you like working with pregnant women. If that’s the case, then it doesn’t make sense to promote your yoga practice to seniors with mobility issues.
2. You know where you can connect with them
To reach your target audience, you need to know where you can find them. Unless you know where you can connect with them, you won’t be able to offer your service to them.
For example, if you specialise in sports massage, then one location where to find clients would be in the gym.
3. They need what you offer
Your target audience needs your service. And not only do they need your service, but they also want it. They are looking for help to resolve their issue.
For example, if you are a dating coach helping singles to find their life partner, then you need to find singles who are struggling to find their ideal partner and they want help with that.
4. They are part of a community
Your target audience is connected to a wider community. When they are part of a community, you can find out who the central person is in that community. Then you connect with that person, and they can promote your service to their community.
For example, if you know that your target audience likes playing tennis, then you could approach tennis clubs and connect with the key person there.
5. The audience is large enough and they can pay you
Finally, the audience must be large enough, and they must be able to pay you. Unless you receive sufficient income from your work, you won’t be able to sustain your business.
For example, if you market your service to people who are struggling financially, then they won’t be able to pay your full fees.
If you need help with defining your target audience, get in touch with me.
Let’s chat about how I can help grow your business and create a successful practice.