How to Boost Your Website Credibility
Your website is like a shop window for your coaching or therapy practice. For clients to make that crucial step and reach out to you, your website needs to instil trust.
You need to come across as professional, trustworthy and knowledgeable.
Now I want to share with you my top 20 website credibility builders:
Well-designed website (like it or now – people judge books by their covers)
Photos of you taken by a professional photographer
You have an email address that includes your domain name (rather than a gmail, hotmail or similar address)
Testimonials from past clients
Certifications and awards
Memberships of associations
Your website has an SSL certificate (you will then have an HTTPS web address. If you don’t have it, visitors will get a warning message saying that this website is “not secure”)
Correct spelling and grammar
Your contact information is clearly visible
There is no outdated information on your site
You establish yourself as an expert through writing blog posts
No technical problems
Case studies of your work
No old-fashioned blinking banners or similar
Website loads quickly
No broken links or forms
Don’t let potential clients be put off by your site and leave. Make sure that you have a website that instils trust and credibility.
And if you want some help with your website, then get in touch.
Let's chat about your website!