Here are the Top 5 Things Every Website for Coaches and Therapists Needs
It’s time to take a look at your website.
Whether you’ve had your site for eons or you are just starting out, your site must have certain key elements.
It can be quite daunting for a potential client to take the first step and reach out to you. Instil confidence in you by coming across as professional, trustworthy and credible.
Here are my top five elements that a website for coaches or therapists must have:
1. A key message that clearly says what you do and for whom
People have little patience online. You only have a couple of seconds to make a good first impression. Your website visitors need to know immediately whether they are in the right place.
Create a simple and clear key message that speaks to your ideal clients. State who you serve and what outcome you help them achieve.
2. Professional photos of you
As a coach or therapist, you need to show your face. People want to see you. They want to know who they are working with and that they can trust you.
It’s an absolute must to have professionally taken photos. Selfies taken on your mobile just won’t do it.
Testimonials add social proof. They reassure potential clients that you are a professional and capable practitioner. They let your readers know that your therapy or coaching works.
4. Clearly state your offerings and the problems you help solve
What problems do you help your clients solve?
State those clearly and do not offer a shopping list of concerns that you deal with. People prefer specialists to generalists. So keep it simple and focused on the main problems that you work with – your area of expertise.
5. An easy way to get in touch with you
I know I’m stating the obvious. Without a way to get in touch with you, prospective clients won’t be able to make this first crucial connection.
Make it easy for them. Don’t hide your contact details somewhere deep on the website. Have a clear button on the menu that leads to your contact details.
If you use an enquiry form, make sure it works and that the enquiries reach you. Don’t offer too many boxes to fill out in this first connection. Keep it simple.
Implementing those five recommendations will make your website more attractive to prospective clients. And as a result, your practice will grow.
And if you need help with your site, I design websites for coaches and therapists. Find out more about my website design services here.
Would you like some help with your website?
I design websites for coaches and therapists. Find out more about my website design services here.