Grow Your Coaching or Therapy Practice By Being Yourself
"Don’t change so people will like you. Be yourself and the right people will love the real you."
When I was working as a Relationship Coach, I would say to my clients who were single that they need to be themselves. Then they’ll attract the right person – the one who falls in love with them for who they really are.
And the same principle applies to attracting our ideal clients. When we are being ourselves, we attract those who resonate with us. They are choosing us because of who we are.
And if you are familiar with the Book Yourself Solid® system, then you know that there are some people we are meant to serve… and others, not so much.
When we work with our ideal clients, we are able to do our best work. And that’s essential if you want to get booked solid.
How to develop a powerful personal brand
So to create a powerful personal brand you need to distinguish yourself from everybody else. And you distinguish yourself by being yourself – because there is only one of you. You are unique.
Your authentic self-expression is what makes you different from everybody else.
When you develop a personal brand, YOU get to decide how you want to be known in the world. You’re not letting anyone else decide that for you. It’s you who makes that decision.
In the Book Yourself Solid® system, creating a personal brand identity is not about creating a fancy Instagram persona, or your logo or your colour scheme. It’s about the essence of your coaching or therapy practice and the person that you are. So it is about YOU – uniquely you.
Your brand is what you stand for.
When you’ve defined your personal brand identity, you’ll be able to communicate clearly and consistently who you are, who you serve and why you serve your chosen target market. And this will help you to attract your ideal clients – those you are doing your best work with and who inspire you and energise you. The clients you just love working with.
There are three components of your personal brand identity
1. Your who and do what statement
This is where you simply say who you help and what you help them do.
"I help x get y."
So, for example, I help coaches and therapists get more clients.
2. Your why you do it statement
This is where you say why you do what you do. Why do you get up every morning to do this work? What’s driving you?
You could frame it like “I am on a mission to do x.”
So, for example, I am on mission to help coaches and therapists create a business and life that they love.
3. Your tagline
Your tagline says something about who you are and is based on why you get up every day to do this work.
For example, Michael Port’s (the creator of the Book Yourself Solid® system) tagline is: “The guy to call when you’re tired of thinking small.”
Certain materials contained in this article may be the copyrighted works of Michael Port & Associates LLC.