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How to Fall Back in Love with Your Coaching Business

“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do."

~ Steve Jobs

Are you still in love with your coaching business? Or do you need to rekindle the romance?

When you started your business, there was excitement and passion. You were enthusiastic about your new venture. Everything is exciting because everything is new. That propelled you forwards to go out and tell others about your new coaching practice. You were in love in with it.

But staying in love with your coaching business…. well, that’s a different story.

After a while, things change. The honeymoon period has waned off. Your coaching business begins to feel like a chore, rather than a joy. Perhaps you are working harder but earning less than you did in your job that you gave up for your dream business.

You get caught up in the mundane tasks of running a business. Work gets heavy. Clients get heavy. You aren’t looking forward to your sessions anymore. They leave you drained rather than inspired. And you slowly fall out of love with your coaching practice.

The relationship with our business is like any other relationship. Unless we care for it, nurture it and love it, it will go stale and wither away.

One of the key principles in the Book Yourself Solid® system is that Book Yourself Solid® is a love story disguised as a business system.

It’s a love story between you and all the inspiring clients that you serve. It’s a love story between you and marketing and most importantly, it’s a love story between you and the work you do.

I mean that's why you started to work for yourself in the first place, right? You set up your coaching practice because you love the work that you do. You did it for the freedom and the enjoyment. So that you can be your own boss and make a meaningful contribution.

So how can you rekindle the flames of passion?

Here are some ways that will help you fall back in love with your coaching business.

Get to the root of the problem

Take a good look at what the source of the problem is. Unless you know what the root of the problem is, you won’t be able to fix it. Are you putting in a lot of energy but not reaping the rewards? Are you finding your work with clients challenging? Are you overwhelmed and underpaid? Are you wearing too many hats and do everything yourself? Analyse what the problem is, and then go about and fix it.

Remember your Why

Why did you start your coaching business? What is your WHY? Was it for the freedom to be your own boss? To contribute to life in a meaningful way? I imagine you started your coaching business because you wanted to do work that is aligned with who you are and that makes a positive contribution to the world. Reconnect with you purpose, and your passion for your coaching business will return.

Take a good look at your clients

When you work with clients who aren’t a good match, then our work becomes heavy. Instead of looking forward to the session, you may be dreading the session. You aren’t able to do your best work, and you may lose confidence in yourself. Working with the wrong clients can be detrimental to your coaching practice. Many coaches are surprised when they hear that they can choose their clients; that they don’t have to say Yes to everyone. Only work with your ideal clients – those that inspire and energize you.

Design systems

Make your life easier and put effective systems and procedures in place. This will help you get rid of repetitive work and the potential for human error in your coaching business. It will also free up your time and help you let go of feeling overwhelmed and out of control.

Outsource the tasks that drain your energy

As a coach running your own business, you were many hats. You are probably doing too much yourself. What tasks are you doing that are getting you down? What don’t you have the necessary skills for? What administrative tasks are you spending a lot of time on? Have a look at what you can outsource. Only do what you are good at and delegate the rest. Not only will it allow you to focus your attention elsewhere, but you’ll see that those tasks you hate doing are better done by someone else. And it will open the doors to taking your business to the next level.


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