Do You Have the Standard Credibility Builders in Place?
"The most essential quality for leadership is not perfection but credibility. People must be able to trust you."
~ Rick Warren
In order to get booked solid, you need to have established credibility with potential clients.
The following is a list of basic things you need to have in place to appear professional and credible.
So here are six standard credibility builders that every coach should have:
1. Professional email address
Make sure you have a professional email address such as email@example.com or something similar. Do not use an email address such as firstname.lastname@example.org or email@example.com. This just doesn’t work for a professional email address.
2. High-quality business cards
Have a professionally designed business card printed on quality card. Moo.com, for example, produce excellent business cards.
3. Professionally designed website
Invest in a professionally designed website. Yes, there are great site builders out there which make creating a decent website relatively easy, but unless you have a web design background, get a professional to do it for you. An amateurish looking website will destroy your credibility right away.
4. Professional photographs
Decent headshots are a must. You’ll need to have photographs for your website, marketing materials and many other things. People will instantly make a decision on what kind of person you are based on the headshot that you have chosen. So invest in a professional photo shoot.
5. Specific testimonials
Showcase specific testimonials about your coaching services rather than general ones. A general testimonial such as “Helen was great. She helped me a lot.” (J. S.) is not going to add a lot of credibility. A specific testimonial such as “In two months, I lost 6 kilos working with Helen, but more importantly, I gained freedom around food that I didn’t think was possible.” (John Smith).
6. Social media profiles that represent you professionally
Make sure your social media profiles represent you professionally. Consider how a potential client perceives you. When it comes to mixing the personal and the professional – be clear on what is appropriate to share.
Certain materials contained in this article may be the copyrighted works of Michael Port & Associates LLC.