• utademontis

Do You Have the Standard Credibility Builders in Place?


"The most essential quality for leadership is not perfection but credibility. People must be able to trust you."


~ Rick Warren

Credibility Builders for Coaches

In order to get booked solid, you need to have established credibility with potential clients.


The following is a list of basic things you need to have in place to appear professional and credible.

So here are six standard credibility builders that every coach should have:


1. Professional email address

Make sure you have a professional email address such as yourfirstname@yourbusinessname.com or something similar. Do not use an email address such as johnsmith28@yahoo.com or relationshipcoach@gmail.com. This just doesn’t work for a professional email address.

2. High-quality business cards

Have a professionally designed business card printed on quality card. Moo.com, for example, produce excellent business cards.

3. Professionally designed website

Invest in a professionally designed website. Yes, there are great site builders out there which make creating a decent website relatively easy, but unless you have a web design background, get a professional to do it for you. An amateurish looking website will destroy your credibility right away.

4. Professional photographs

Decent headshots are a must. You’ll need to have photographs for your website, marketing materials and many other things. People will instantly make a decision on what kind of person you are based on the headshot that you have chosen. So invest in a professional photo shoot.

5. Specific testimonials

Showcase specific testimonials about your coaching services rather than general ones. A general testimonial such as “Helen was great. She helped me a lot.” (J. S.) is not going to add a lot of credibility. A specific testimonial such as “In two months, I lost 6 kilos working with Helen, but more importantly, I gained freedom around food that I didn’t think was possible.” (John Smith).

6. Social media profiles that represent you professionally

Make sure your social media profiles represent you professionally. Consider how a potential client perceives you. When it comes to mixing the personal and the professional – be clear on what is appropriate to share.


Do you want to know more?

Then join my FREE live webinar on Wed, 10 June 2020 from 13:30 – 14:00 (UK) where I’ll share with you how to establish yourself as an expert in your field.

_________________________________________________________________________________


Certain materials contained in this article may be the copyrighted works of Michael Port & Associates LLC. 

Contact

I invite you to get in touch with me today, and schedule a free, 30-minute Zoom or phone call.

 

Let's talk soon!

Uta

​Tel: 07931 451 291

uta@utademontis.co.uk

  • Facebook - White Circle

© 2019-20 by Polaris Coaching Ltd

Uta Demontis is licensed to teach the Book Yourself Solid® system, created by Michael Port, based on best-selling book, Book Yourself Solid®. Certain materials contained on this website may be the copyrighted works of Michael Port & Associates LLC. Neither Michael Port nor Michael Port & Associates LLC is an affiliate, sponsor, or partner of this website or the individual(s) who own and operate it. Book Yourself Solid® is a registered trademark of Michael Port & Associates LLC.