Are You Still in Love with Your Coaching or Therapy Practice?
Are you still in love with your business? Or do you need to rekindle the romance?
I imagine that when you started out on your own, there was excitement and passion. You were enthusiastic about your new venture. Everything is exciting because everything is new. That propelled you forwards to go out and tell others about your new coaching or therapy practice. You were in love in with it.
But staying in love with your business…. well, that’s a different story.
After a while, things change. The honeymoon period has waned off. Your business begins to feel like a chore, rather than a joy. Perhaps you are working harder but earning less than you did in your job that you gave up for your dream business.
You get caught up in the mundane tasks of running your practice. Work gets heavy. Clients get heavy. You aren’t looking forward to your clients anymore. They leave you drained rather than inspired. And you slowly fall out of love with your business.
The relationship with our business is like any other relationship. Unless we care for it, nurture it and love it, it will go stale and wither away.
So how can you rekindle the flames of passion?
Here are some ways that will help you fall back in love with your business.
Get to the root of the problem
Take a good look at what the source of the problem is. Unless you know what the root of the problem is, you won’t be able to fix it. Are you putting in a lot of energy but not reaping the rewards? Are you finding your work with clients challenging? Are you overwhelmed and underpaid? Are you wearing too many hats and do everything yourself? Analyse what the problem is, and then go about and fix it.
Remember your Why
Why did you start your coaching or therapy practice? What is your WHY? Was it for the freedom to be your own boss? To contribute to life in a meaningful way? I imagine you started working for yourself because you wanted to do work that is aligned with who you are and that makes a positive contribution to the world. Reconnect with you purpose, and your passion for your business will return.
Take a good look at your clients
When you work with clients who aren’t a good match, then our work becomes heavy. Instead of looking forward to the session, you may be dreading the session. You aren’t able to do your best work, and you may lose confidence in yourself. Working with the wrong clients can be detrimental to your business. Many coaches and therapists are surprised when they hear that they can choose their clients; that they don’t have to say Yes to everyone. So only work with your ideal clients.
Make your life easier and put effective systems and procedures in place. This will help you get rid of repetitive work and the potential for human error in your business. It will also free up your time and help you let go of feeling overwhelmed and out of control.
Outsource the tasks that drain your energy
As a coach or therapist running your own business, you were many hats. You are probably doing too much yourself. What tasks are you doing that are getting you down? What don’t you have the necessary skills for? What admin tasks are you spending a lot of time on? Have a look at what you can outsource. Only do what you are good at and delegate the rest. Not only will it allow you to focus your attention elsewhere, but you’ll see that those tasks you hate doing are better done by someone else. And it will open the doors to taking your business to the next level.
Would you like some help?
Contact me today to arrange a 30-min call to see how I could help you get more clients for your coaching or therapy practice.